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Social Lead

OLIVER Agency
Location
London, United Kingdom
Posted
25 days ago
Department
Community Management
What they actually want (must-haves)
  • Portfolio or track record of standout content and community growth for consumer brands, ideally in FMCG/CPG or a social-first environment
  • Proven experience leading social strategy and execution across TikTok, Instagram, Meta and emerging platforms
  • Genuine feel for cultural movements and online communities
  • Experience managing and developing a team across a fast-paced, multi-brand environment
  • Confidence using social data and listening tools to track performance and translate insight into actionable recommendations
  • Experience working alongside influencer and creator partnerships
Nice to have
  • Experience with or curiosity about Gen AI tools for content and social work
What the job really is

The Social Lead will oversee social media strategy and execution across various platforms, including TikTok, Instagram, and Facebook, focusing on community growth and engagement. This role involves leading a team, setting creative standards, and integrating organic social efforts with broader marketing campaigns. The Social Lead will also analyze performance data, guide influencer partnerships, and ensure the quality of content aligns with brand objectives.

Things to weigh
  • 3 days a week on-site work requirement
  • Focus on social media strategy may limit exposure to other marketing areas
  • Fast-paced, multi-brand environment may require adaptability
Job score2.8/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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