HHiring Reality
← Octopus Legacy

Lifecycle Marketing Manager

Octopus Legacy
Location
London
Posted
23 days ago
Department
Brand Marketing
What they actually want (must-haves)
  • Proven capability across lifecycle marketing, including acquisition, engagement and retention.
  • Experience building from scratch, not just optimising or just strategy.
  • Experience marketing to both open and closed books of customers.
  • A customer-first instinct and strong communication skills.
  • Hands-on experience in Klaviyo or a similar platform (Braze, Iterable): segmentation, flows, triggers, reporting.
  • A testing mindset with the ability to form hypotheses and run experiments.
What the job really is

The Lifecycle Marketing Manager at Octopus Legacy will focus on building and optimizing the post-registration and post-purchase customer experience. This role involves designing communication journeys, segmenting audiences, and testing various marketing strategies to enhance customer retention and lifetime value. The manager will collaborate across teams to ensure effective content delivery and will be responsible for developing a customer referral program.

Benefits
  • Flexible working: 3 days in the office (London Bridge), up to 2 days remote
  • Work from anywhere in the world for up to 4 weeks per year
  • An extra holiday day for your birthday
  • Life insurance, Health insurance, Will & LPAs
  • Octopus share incentive scheme
  • Cycle to Work Scheme and access to the Electric Vehicle (EV) Salary Sacrifice Scheme
Things to weigh
  • No salary listed.
  • The role requires hands-on execution rather than just strategic planning, which may not suit all candidates.
  • Candidates who need a lot of structure or process may not thrive in this fast-paced environment.
Job score3.4/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

Applying to Octopus Legacy?

See how your résumé matches this role — and tailor it from what actually gets interviews.