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← Niche

Sr. Marketing Analyst

Niche
Location
Remote
Posted
12 days ago
Department
Data
Salary
$93,760 - $117,200
What they actually want (must-haves)
  • Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related field
  • 5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely related data function
  • Demonstrated experience owning marketing measurement end to end, from tracking implementation through to reporting and recommendation
  • Hands-on experience with consumer acquisition data: web analytics and paid media platforms (GA4, Meta, Google Ads, or equivalent)
  • Direct experience with B2B marketing and pipeline analytics
  • Experience working with marketing automation, CRM, and attribution data (e.g., Marketo, Marketo Measure, Salesforce)
Nice to have
  • Experience with Python or R
  • Direct experience with SEO analytics
  • Experience contributing to a semantic layer or self-serve metrics layer
  • Background in SaaS, education technology, or marketplace analytics environments
  • Experience in the education sector or working with schools and colleges
What the job really is

The Senior Marketing Analyst at Niche will focus on enhancing the performance of the company's marketing efforts through data analysis. This role involves measuring B2B marketing effectiveness and B2C user acquisition, providing insights and recommendations to marketing leadership, and developing reporting frameworks to track performance metrics. The analyst will work closely with various teams to ensure data-driven decision-making and will mentor other analysts in the process.

Benefits
  • Competitive base salary range of $93,760 - $117,200
  • Participation in Annual Bonus and Stock Option Program
  • 100% paid employee health plan, including vision and dental and supplemental coverage
  • Flexible Paid Time Off Policy
  • Stipend for building a work from home office
  • 12 weeks fully paid parental leave
Things to weigh
  • No salary listed beyond the range
  • Role requires strong analytical skills and the ability to influence without authority
  • Fast-paced environment may involve shifting priorities and ambiguity
Job score4.8/5
Benefits4/5
Freshness5/5
Career value5/5
Role clarity5/5
Pay transparency5/5

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