HHiring Reality
← Next Insurance

Sr. Lifecycle Marketing Manager

Next Insurance
Location
Boston, MA
Posted
1 month ago
Department
Direct Business
What they actually want (must-haves)
  • 7+ years of lifecycle marketing experience including lead conversion, retention, and winback
  • 3+ years of hands-on execution and deployment experience with a marketing platform (Iterable, Braze, Bloomreach, SFMC, etc)
  • Strong analytical skills to measure impact, lift, and attribution
  • Highly organized with excellent project management skills
  • Experience in dynamic and fast-paced environments
Nice to have
  • Audacious thinker who can bring big ideas to the table
  • Self-starter who loves to build and moves with high velocity
  • Veteran of designing and running experiments
  • Strong communication skills
What the job really is

As a Senior Lifecycle Marketing Manager at ERGO NEXT, you will be responsible for managing the entire journey of express agents, focusing on their activation and retention. Your role involves designing onboarding programs, collaborating with cross-functional teams, and utilizing data analysis to optimize marketing strategies and reduce churn. You will also execute automated marketing campaigns and analyze performance metrics to drive improvements.

Benefits
  • Partially subsidized medical plan
  • Fully subsidized vision/dental options
  • Life insurance
  • Disability insurance
  • 401(k)
  • Flexible paid time off
Things to weigh
  • No specific details on the marketing platforms used beyond examples provided
  • Role requires significant cross-functional collaboration, which may imply a need for strong interpersonal skills
  • The job posting mentions a hybrid work location, which may affect work-life balance
Job score3.2/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

Applying to Next Insurance?

See how your résumé matches this role — and tailor it from what actually gets interviews.

Calculate resume scoreGenerate resume to apply
Job Link →