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Head of Growth & Go-to-Market

NewsBreak
Location
Mountain View, California, United States
Posted
9 days ago
Department
Core Product
What they actually want (must-haves)
  • 8+ years in growth or marketing, including several years owning an organic acquisition channel end to end.
  • Built and operated a large programmatic SEO program on genuine per-location or per-entity data, and can show how it performed through recent major search updates.
  • Grew an organic channel materially, with attribution you can defend.
  • Used generative AI in production for content or page assembly, and can articulate exactly where editorial control and quality gates sit.
  • Measured AI-search visibility (citations in ChatGPT, Gemini, Perplexity, or Google AI answers) for at least one property and moved it.
  • Managed a seven-figure annual performance-marketing budget on native or social feed inventory, including creative testing at volume.
Nice to have
  • Experience in home services, local services, or another regulated lead-generation category, including its advertising-compliance constraints.
  • Two-sided marketplace growth, where supply and demand had to be built together.
  • Led a consumer brand launch end to end.
  • Working SQL and hands-on experiment design and analysis.
What the job really is

The Head of Growth & Go-to-Market at NewsBreak will be responsible for building and executing the growth strategy for Nearby AI, focusing on acquiring users through various channels, including performance marketing and programmatic SEO. The role involves managing a significant marketing budget, leading a growth team, and ensuring the brand's visibility in AI search results while maintaining editorial integrity. Additionally, the position requires planning and executing the public launch of the Nearby AI brand.

Benefits
  • The US base salary range for this full-time position is $180,000 — $340,000 USD.
  • The role may also be eligible for discretionary bonus and options.
Things to weigh
  • No specific information on other benefits or perks beyond salary and potential bonuses.
  • The role requires a strong focus on editorial integrity in content creation, which may limit certain aggressive growth strategies.
  • The position involves leading a new team in a startup environment, which can come with inherent risks and uncertainties.
Job score3/5
Benefits1/5
Freshness5/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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