HHiring Reality
← NetBrain

Brand Narrative and Asset Strategist

NetBrain
Location
United States | Remote
Posted
1 month ago
Department
Marketing
Salary
$125,000 - $150,000
What they actually want (must-haves)
  • 6+ years of B2B SaaS marketing experience spanning brand storytelling, content strategy, campaign execution, or integrated marketing
  • Demonstrated ability to produce polished, on-brand assets across formats (written, video, social) and originate a longer-term brand or editorial strategy
  • Strong project management skills, able to run multiple concurrent production timelines against hard campaign deadlines
  • Excellent writing and editing skills, with experience adapting tone and format across audiences and channels
  • Analytical mindset, comfortable defining KPIs and using performance data to guide format, channel, and cadence decisions
  • Working knowledge of SEO fundamentals and content performance tools (e.g., Google Analytics, HubSpot)
Nice to have
  • Experience marketing enterprise technology or network operations solutions
  • Familiarity with account-based marketing (ABM) content strategies
  • Experience supporting a product launch or category-narrative effort
What the job really is

The Brand Narrative and Asset Strategist at NetBrain will be responsible for developing and executing brand storytelling through campaign-integrated asset development and an ongoing brand program. This hands-on role involves writing and producing various content formats, collaborating with marketing teams, and tracking performance metrics to refine strategies. The strategist will also manage the editorial calendar and ensure alignment with campaign objectives while overseeing freelance contributions when necessary.

Benefits
  • Estimated base salary of $125,000 - $150,000 + Bonus
  • Comprehensive benefits package including 401k and medical/dental coverage
Things to weigh
  • No salary listed for experience beyond the base range
  • The role requires a balance of hands-on production and strategic planning, which may be demanding
  • The position involves repetitive motion and stationary tasks, which could impact comfort over time
Job score3.8/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

Applying to NetBrain?

See how your résumé matches this role — and tailor it from what actually gets interviews.