HHiring Reality
← NPR

Senior Marketing Strategist, App Growth

NPR
Location
Remote
Posted
16 days ago
Department
Marketing and Branding - MARKBR
Salary
$132,508.47-$142,697.13
What they actually want (must-haves)
  • 5+ years of experience in a data-driven marketing role, preferably at a media or tech company
  • A proven track record in both creative marketing campaign management and data-driven performance analysis
  • Proven ability to manage paid advertising budgets efficiently, especially for mobile app growth
  • Experience using tracking software, pixels, UTMs, etc. to identify which specific promotions lead to new app users
  • Substantial experience & comfort building campaigns for a wide variety of marketing messaging channels including but not limited to: email, social media, in-app messaging, display, audio, push notifications, SMS, web notification/pop-ups, in-product UX
  • Bachelor's degree
Nice to have
  • Ability to thoughtfully establish new cross-team processes, strategies, and tools for collaboration if/when a marketing plan requires something we have never executed before
  • An execution-focused collaborator who thoughtfully balances team input while maintaining a strong bias for action
  • Ability to turn complex numbers into clear, simple stories that inform leadership decisions
  • A talent for competitive analysis and a deep curiosity about audience behavior
What the job really is

The Senior Marketing Strategist for App Growth at NPR will focus on increasing audience engagement with NPR's app through data-driven marketing strategies. This role involves managing advertising budgets, executing marketing campaigns across various channels, collaborating with multiple teams, and analyzing audience behavior to enhance user retention and app usage. The strategist will also lead test-and-learn initiatives to optimize marketing efforts and track the success of promotional activities.

Benefits
  • Access to health and wellness
  • Paid time off
  • Financial well-being
  • Medical, dental, vision, life/ accidental death and dismemberment, long-term disability, short-term disability, and voluntary retirement savings
Things to weigh
  • The role is remote-permitted but may require occasional travel to perform duties
  • The position is union-represented under a collective bargaining agreement
  • Salary range is provided but may not reflect all aspects of compensation
Job score4/5
Benefits2/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

Applying to NPR?

See how your résumé matches this role — and tailor it from what actually gets interviews.

Calculate resume scoreGenerate resume to apply
Job Link →