HHiring Reality
← MyFitnessPal

Lead, Brand Marketing

MyFitnessPal
Location
Remote - US
Posted
1 month ago
Department
Marketing
Salary
$110,000 - $175,000
What they actually want (must-haves)
  • 6+ years in brand marketing at a consumer app
  • Proven track record owning brand campaigns end-to-end
  • Direct experience managing creative and/or media agencies
  • Comfortable translating consumer insights and performance data into strategic decisions
  • Strong project management instincts
  • Excellent written and verbal communication
Nice to have
  • Experience with a premium or subscription product or health/wellness brand
What the job really is

The Brand Marketing Lead at MyFitnessPal will be responsible for executing brand campaigns and managing relationships with creative and media agencies. This role involves analytics, planning, and overseeing the development of brand strategies, ensuring alignment with consumer insights and market trends. The position requires hands-on project management skills to deliver campaigns on time and within budget, while also maintaining brand standards and governance.

Benefits
  • Healthcare
  • Parental planning
  • Mental health benefits
  • Annual performance bonus
  • 401(k) plan and match
  • Responsible time off
Things to weigh
  • No specific mention of the tech stack or tools used
  • The role requires managing multiple campaigns simultaneously in a fast-paced environment
  • The salary range is broad and depends on various factors
Job score4.6/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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