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Product Marketing Manager

Motivity
Location
Remote - Work from Home
Posted
1 month ago
Department
Marketing
What they actually want (must-haves)
  • 3–5+ years in product marketing at a B2B SaaS/technology company
  • Strong writing skills
  • Proven experience working with AI tools to improve processes
  • Comfort owning ambiguity and sequencing work
  • Genuine interest in a domain with regulatory and clinical weight
  • Instinct to talk to customers directly and often
Nice to have
  • Experience in healthcare, behavioral health, ABA or autism services, EdTech, or another regulated, clinically-driven market
  • You're a BCBA, RBT, or have worked in or adjacent to ABA service delivery
  • Experience working directly with Product and Engineering teams
  • Experience marketing to both SMB and enterprise buyers
  • Competitive or displacement-heavy market experience
What the job really is

The Product Marketing Manager at Motivity will be responsible for positioning, launching, and selling the product across various market segments, from small practices to large operators. This role involves creating messaging, executing launch strategies, enabling sales teams, conducting competitive analysis, and gathering customer insights to effectively communicate the product's value. The ideal candidate will have strong writing skills and the ability to navigate ambiguity while engaging directly with customers to shape product positioning.

Things to weigh
  • This is the first dedicated product marketing hire, which may lead to a high degree of responsibility and ambiguity.
  • The role requires strong writing skills to simplify complex information for diverse audiences.
  • Experience in a regulated market is essential, which may involve navigating compliance and payer requirements.
Job score2.6/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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