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← Momentum Financial Services Group

Segment Marketing Manager, Gen Z & Digital

Momentum Financial Services Group
Location
Toronto, Canada
Posted
1 month ago
Department
Marketing
What they actually want (must-haves)
  • 5+ years of marketing experience, with a strong focus on Gen Z or youth audience strategy
  • Proven track record developing and executing campaigns on TikTok, Instagram, and Snapchat — both organic and paid
  • Hands-on experience with mobile push notifications and in-app messaging, including segmentation, A/B testing, and lifecycle marketing
  • Deep understanding of Gen Z consumer psychology, financial attitudes, and digital-first behaviours
  • Strong copywriting and messaging skills
  • Experience working with or briefing creative teams, content creators, and influencer partners
Nice to have
  • Experience in financial services, fintech, or a regulated industry
  • Familiarity with Quebec/French-language market considerations
  • Background in community management or social listening
  • Experience with short-form video production or creator-led content
  • Master’s degree in Communications, Business, or a related field
What the job really is

The Segment Marketing Manager for Gen Z & Digital at Momentum Financial Services Group is responsible for leading targeted marketing strategies aimed at acquiring and retaining Gen Z customers. This role involves developing messaging frameworks, executing campaigns across social media platforms, and collaborating with cross-functional teams to ensure that marketing initiatives resonate with younger consumers. The position also requires staying updated on trends and performance metrics to continuously optimize marketing efforts.

Benefits
  • Discretionary Annual Bonus based on individual performance and company success
  • Comprehensive health and dental plans with 100% of premiums covered
  • Employee Assistance Program for mental well-being support
  • Robust retirement savings options
  • Hybrid work environment with a collaborative office space
  • Tuition assistance and professional development reimbursement
Things to weigh
  • No specific salary listed, but a range is provided
  • Focus on Gen Z may limit exposure to broader marketing strategies
  • Experience with specific social media platforms is crucial for success
Job score3.2/5
Benefits4/5
Freshness3/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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