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Digital Strategy Manager

MNTN
Location
United States
Posted
1 month ago
Department
Engineering
What they actually want (must-haves)
  • 5+ years of experience in digital engagement, lifecycle marketing, product operations, or a related field
  • Hands-on experience building customer journeys and personas
  • Experience with in-app engagement or customer messaging platforms such as Intercom, Pendo, or similar tools
  • Track record of using behavioral and lifecycle data to develop personas and customer journeys
  • Experience supporting go-to-market or release readiness efforts
  • Experience designing and analyzing A/B or multivariate experiments
What the job really is

As a Digital Strategy Manager at MNTN, you will be responsible for building and owning the strategy behind the in-app customer experience. This includes defining customer journeys and personas, developing targeted messaging and campaigns, and collaborating with cross-functional teams to enhance customer engagement and drive measurable outcomes. You will also establish a framework for in-app messaging and evaluate the effectiveness of campaigns through data analysis and experimentation.

Things to weigh
  • No salary listed
  • Role involves building from the ground up, which may require navigating ambiguity
  • Focus on data-informed strategies suggests a strong analytical component
  • Experience with specific tools and platforms may be necessary for success
Job score2.8/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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