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← Misfits Market

Senior Director, Lifecycle Marketing & Retention

Misfits Market
Location
Remote
Posted
23 days ago
Department
Marketing
Salary
$180,000 - $195,000
What they actually want (must-haves)
  • 12–15 years of experience in lifecycle marketing, CRM, retention marketing, or related customer marketing functions
  • At least 5 years leading high-performing teams
  • Proven success developing lifecycle marketing and retention strategies that drive measurable business growth within high-growth DTC or e-commerce businesses
  • Strong people leader with a demonstrated ability to coach, develop, and inspire teams
  • Deep expertise in customer lifecycle management, customer segmentation, personalization, experimentation, and retention best practices
  • Exceptional analytical skills with the ability to translate complex data into clear business insights and strategic recommendations
Nice to have
  • Braze experience is preferred
  • Startup and/or high-growth e-commerce experience strongly preferred
  • Subscription business experience is a plus
What the job really is

The Senior Director, Lifecycle Marketing & Retention at Misfits Market will lead the development and execution of strategies to engage and retain customers, driving sustainable growth. This role involves managing a high-performing team, collaborating with various departments, and utilizing customer data to enhance customer experiences and lifetime value. The position is highly visible within the organization and requires strong leadership and analytical skills to influence business outcomes.

Benefits
  • Salary range: $180,000 - $195,000
  • Full-time exempt position
  • 100 % Remote Work
  • Salary and employee stock options commensurate with experience
  • Unlimited PTO
  • Multiple health, dental, and vision plan options
Things to weigh
  • High visibility role may come with significant pressure to deliver results
  • Experience in high-growth DTC or e-commerce businesses is critical, which may limit candidates from other sectors
  • The role requires a balance of strategic thinking and detail-oriented execution, which may not suit all leadership styles
Job score4.4/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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