HHiring Reality
← Mews

Director of Product Marketing and Market Research (m/w/d)

Mews
Location
Germany
Posted
16 days ago
Department
Marketing
What they actually want (must-haves)
  • 10+ years in B2B SaaS marketing, primarily in product marketing
  • Experience in a Director, Senior Director, or Head of Product Marketing role
  • Proven track record managing a multi-person product marketing team
  • Experience in market research or customer insights functions
  • Deep understanding of B2B SaaS go-to-market strategy
  • Experience building or reshaping a product marketing function
Nice to have
  • Experience in fintech, payments, or financial services product marketing
  • Background in hospitality, travel tech, or hotel SaaS
  • Experience in the DACH region or Germany market
  • Experience in a company that has undergone a go-to-market transformation
What the job really is

The Director of Product Marketing and Market Research at Mews will lead the product marketing team and oversee market research and customer insights functions. This role focuses on defining product marketing strategies, managing product launches, and ensuring ongoing product adoption while translating market intelligence into actionable insights for senior leadership. The position requires a strategic mindset to connect product marketing efforts with commercial outcomes across a complex portfolio.

Benefits
  • Unlimited paid holiday
  • Participation in company share program
  • Paid parental leave (6 months fully paid for primary caregivers, 2 months for secondary)
  • Annual Learning budget of €300
  • Monthly 'EDGE' time for personal development
  • Work from anywhere policy
Things to weigh
  • No specific salary range stated, but transparency about compensation is provided
  • The role requires navigating a rapidly growing and changing environment
  • Emphasis on AI integration in product marketing processes
  • High autonomy and responsibility may not suit everyone
Job score3.8/5
Benefits5/5
Freshness4/5
Career value5/5
Role clarity5/5
Pay transparency0/5

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