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Measurement Director (Nike Account)

Omnicom Media
Location
Amsterdam, North Holland, Netherlands
Posted
10 days ago
Department
Initiative - Netherlands
What they actually want (must-haves)
  • 8+ years in media analytics, marketing effectiveness, measurement or data science
  • Experience leading a function on a large multi-market brand
  • Strong grounding in statistics hypothesis testing and descriptive statistics
  • Working knowledge of advanced measurement approaches like MMM, MTA, and brand lift studies
  • Deep understanding of data points available across digital campaigns
  • Fluency in both brand and performance measurement
What the job really is

The Measurement Director for the Nike account will lead strategic measurement initiatives, integrating brand and performance metrics to provide actionable insights for Nike's marketing efforts. This role involves producing cohesive performance narratives, managing experimentation agendas, and building relationships with stakeholders to ensure effective data-driven decision-making. The director will also mentor a team of analysts and contribute to the agency's data strategy while coordinating with third-party measurement vendors.

Things to weigh
  • No salary listed
  • Role requires strong leadership and mentoring skills
  • Position involves managing complex data concepts and translating them for diverse audiences
  • Requires a balance between brand-building and performance measurement, which may present challenges
Job score3/5
Benefits1/5
Freshness5/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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