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← MediaAlpha

Senior Director, Paid Media

MediaAlpha
Location
Remote - USA
Posted
1 month ago
Department
Media
Salary
$156,000 - $220,000
What they actually want (must-haves)
  • Managed $1M+ per month in Meta ad spend
  • Proven track record running profitable, ROI-positive paid media in lead generation
  • Experience in a performance-first environment
  • Strong understanding of paid social mechanics
  • Experience across search, display, native, and retargeting platforms
  • Experience building or scaling a paid media team
Nice to have
  • Experience in the insurance vertical or adjacent regulated categories
  • Familiarity with lead gen compliance requirements
What the job really is

The Senior Director of Paid Media at MediaAlpha will lead the development and execution of the company's paid media strategy, primarily focusing on Meta while also overseeing social, search, native, display, and retargeting channels. This role involves setting investment strategies, managing a budget, building a team, and ensuring a positive ROI on all paid media efforts, with a strong emphasis on using AI for creative production and testing.

Benefits
  • Competitive base pay range of $156,000 - $220,000 per year
  • Annual bonus program and participation in Restricted Stock Unit program
  • 100% Employer-paid health, dental, and vision insurance
  • 100% employer-paid long-term disability and life insurance
  • 401(k) retirement plan with matching contributions
  • Open Paid Time Off policy with a birthday day off, 13 holidays, and 5 Recharge days
Things to weigh
  • High ownership role with significant responsibilities
  • Focus on building a paid media capability from the ground up
  • No mention of remote work flexibility beyond the USA
  • Requires a specific background in lead generation, not eCommerce or brand-building
Job score4.6/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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