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Senior Influencer Strategist

M Booth
Location
New York, NY
Posted
2 months ago
Department
Influencer
Salary
$86,000- $105,000
What they actually want (must-haves)
  • 4–6 years of dedicated influencer experience in an agency or in-house environment
  • Proven track record executing end-to-end influencer programs with measurable brand impact
  • Leadership experience, with a passion for mentoring direct reports (1–2 team members)
  • Deep fluency across paid, owned, and social ecosystems, with experience navigating IAT collaboration
  • Strong negotiation skills across talent contracts, usage rights, and agency vendors
  • Analytical mindset, with the ability to turn complex campaign data into compelling client stories
Nice to have
  • Hands-on experience with influencer management platforms (e.g., CreatorIQ)
  • Deep passion or experience working with CPG brands
  • A track record of spotting subcultures and trend shifts before they hit the mainstream
What the job really is

As a Senior Influencer Strategist at M Booth, you will lead multi-channel influencer campaigns for top-tier CPG brands, overseeing everything from strategy development to execution. Your role will involve managing influencer relationships, mentoring junior team members, and collaborating with analytics to derive insights from campaign performance. You will also be responsible for bridging various marketing channels to enhance creator content visibility.

Benefits
  • Comprehensive health care and wellness plans for your entire family
  • 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Family Leave, Well-Being Programs, and Commuter Benefits
Things to weigh
  • Salary range is $86,000 - $105,000, which may vary based on experience
  • Candidates must be within a commutable distance to the office and are expected to be in-person 2 days a week
  • The role requires a strong understanding of both influencer culture and client management, which may demand significant interpersonal skills
Job score3.2/5
Benefits2/5
Freshness1/5
Career value4/5
Role clarity4/5
Pay transparency5/5

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