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Paid Media Strategist (Freelance)

M Booth
Location
New York, NY
Posted
2 months ago
Department
Paid Media
What they actually want (must-haves)
  • Bachelor’s degree or equivalent experience
  • 3 to 5 years of hands-on paid media experience, ideally in an agency environment
  • Expert fluency in Meta Ads Manager including builds, QA, and optimization
  • Experience with YouTube, TikTok, and LinkedIn
  • Influencer whitelisting or paid amplification experience
  • Familiarity with dashboarding tools such as Tableau or Power BI
Nice to have
  • Familiarity with ad verification and brand safety tools such as DoubleVerify
  • Experience with healthcare or HCP targeting
  • Strong interest in emerging digital trends and platform updates
What the job really is

The Paid Media Strategist (Freelance) at M Booth will be responsible for planning, executing, and optimizing paid media campaigns across various platforms including Meta, LinkedIn, YouTube, and TikTok. This role involves managing campaign builds, monitoring performance, and translating insights into actionable recommendations for clients, while collaborating with cross-functional teams and maintaining relationships with platform partners.

Benefits
  • Comprehensive health care and wellness plans for your entire family
  • 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Family Leave, Well-Being Programs, & Commuter Benefits
  • Flexible, hybrid workplace
Things to weigh
  • Hourly rate of $40/hour, which may vary based on qualifications and internal equity
  • Position is freelance, which may imply less job security
  • Requires in-person presence in the NYC area 2 days a week
  • No specific mention of long-term career progression opportunities
Job score2.4/5
Benefits3/5
Freshness1/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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