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← Martell Ventures

YouTube Content Strategist

Martell Ventures
Location
Kelowna, BC
Posted
2 months ago
Department
Creative Team
Salary
$80,000 - $100,000
What they actually want (must-haves)
  • 3+ years of experience developing, producing, or managing YouTube content with demonstrated results
  • Strong understanding of YouTube analytics, audience retention, click-through optimization, and channel growth strategies
  • Proven experience writing scripts and developing high-performing video concepts
  • Exceptional storytelling instincts and understanding of audience psychology
  • Ability to identify trends while balancing evergreen content opportunities
  • Strong analytical skills with the ability to turn data into strategic recommendations
Nice to have
  • Experience working with creator brands, personal brands, media companies, or educational content channels
  • Background in film production, directing, screenwriting, documentary production, journalism, or related storytelling fields
  • Experience helping grow a YouTube channel from early-stage to significant audience scale
  • Familiarity with production workflows, filming, and creative direction
  • Personal content creation experience or successful management of a YouTube channel is considered a strong asset
What the job really is

The YouTube Content Strategist will lead the creative strategy for a YouTube channel, focusing on storytelling, audience engagement, and content analytics. Responsibilities include developing video concepts, analyzing performance metrics, writing scripts, and creating a content strategy aimed at driving channel growth and business objectives. The role requires collaboration with the creative team and potentially participating in content production.

Benefits
  • $80,000 - $100,000 CAD Base Salary
  • $18,000 variable compensation
Things to weigh
  • In-office location may limit remote work flexibility
  • Role emphasizes strategy over execution, which may not suit all candidates
  • No specific mention of career advancement opportunities or professional development
  • Company culture values radical transparency, which may not appeal to everyone
Job score3.2/5
Benefits1/5
Freshness1/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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