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Experience Strategy Director

MAP
Location
Copenhagen, Denmark
Posted
26 days ago
Department
Strategy
What they actually want (must-haves)
  • Proven track record leading complex CX, CRM, personalization, or loyalty engagements in an agency, consultancy, or in-house
  • Deep fluency in platforms and data models behind connected customer experience, such as Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, or similar
  • Strong commercial acumen, comfortable owning profitability, utilization, and health of a client portfolio
  • Excellent stakeholder management across global, matrixed environments
  • Global perspective and flair for cross-cultural collaboration, particularly between the US and Europe
What the job really is

As an Experience Strategy Director at WPP Enterprise Solutions, you will lead the strategic direction for building customer-first experiences across marketing automation, personalization, loyalty, and CRM for global clients. Your role involves managing complex client engagements, fostering relationships with client leadership, and driving innovative strategies that enhance customer experience. Additionally, you will be responsible for developing the experience strategy capability and educating both clients and internal teams on best practices.

Things to weigh
  • Highly client-facing role which may require extensive travel or client interaction
  • Focus on complex client engagements may lead to high pressure and workload
  • Role involves both strategy and teaching, which may not suit all candidates
Job score2.6/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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