HHiring Reality
← Lyft

Marketing Technology Lead

Lyft
Location
Toronto, Canada
Posted
17 days ago
Department
Foundations & AI Transformation
Salary
$129,000-$161,250
What they actually want (must-haves)
  • Bachelor's degree in Business, Information Systems, Computer Science, or a related field, or equivalent practical experience
  • 7+ years of experience in a marketing technology, marketing operations engineering, or business systems role
  • 3+ years leading solution design and delivery
  • 5+ years of hands-on administration and configuration of a B2B marketing automation platform (HubSpot, Marketo, Pardot, or Eloqua)
  • At least one active platform certification
  • Hands-on depth in at least two platform categories beyond marketing automation
Nice to have
  • Experience with a cloud data platform such as Databricks or Snowflake
  • Experience with SQL
What the job really is

The Marketing Technology Lead at Lyft will be responsible for managing the B2B marketing technology stack, which includes marketing automation, lead routing, and data management. This role involves hands-on leadership in solution design, system architecture, and integrating AI into marketing operations. The lead will collaborate with various teams to ensure the technology meets business needs and will oversee the implementation and maintenance of marketing tools and data governance.

Benefits
  • Extended health and dental coverage options, along with life insurance and disability benefits
  • Mental health benefits
  • Family building benefits
  • Child care and pet benefits
  • Access to a Lyft funded Health Care Savings Account
  • RRSP plan with company match
Things to weigh
  • Role requires in-office work at least 3 days per week, which may not suit all candidates
  • No specific mention of remote work beyond 4 weeks per year
  • Salary range provided but may vary based on qualifications and experience
Job score4.6/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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