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← Lumimeds

Copy of Performance Marketing Manager (Growth & Lifecycle) - Remote

Lumimeds
Location
LATAM
Posted
17 days ago
Department
Marketing
What they actually want (must-haves)
  • 5+ years in performance or growth marketing
  • Strong hands-on experience with Google Ads (Search, Performance Max, YouTube)
  • Strong hands-on experience with Meta Ads (Facebook / Instagram)
  • Strong hands-on experience with Reddit Ads
  • Strong hands-on experience with Tiktok Ads
  • Strong hands-on experience with Microsoft Ads (Bing)
Nice to have
  • Experience in telehealth, healthcare, or regulated products
  • Experience with subscription-based businesses strongly preferred
What the job really is

As a Performance Marketing Manager at LumiMeds, you will lead paid acquisition efforts across various ad platforms, focusing on optimizing conversion rates and lifecycle performance. Your role involves managing budgets, conducting A/B testing, and ensuring compliance with healthcare advertising regulations. You will also build and enhance lifecycle marketing strategies, including SMS and email automation, while collaborating closely with the Creative Director and other stakeholders.

Things to weigh
  • Remote position with a globally distributed team
  • Fast-paced startup environment with high ownership expectations
  • No graphic design responsibilities, but must drive performance testing strategy
  • Requires understanding of advertising restrictions related to healthcare
Job score2.8/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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