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Senior Optimization Manager

LP Careers Page
Location
United States (remote)
Posted
3 days ago
Department
Performance
What they actually want (must-haves)
  • Strong follow-through and task ownership; thrives on getting things done
  • Understands direct response mechanics and high-volume testing environments, preferably within verticals such as financial services, home services, insurance, or similar lead-form categories
  • Experience running A/B tests, QA'ing launches, and reporting on test outcomes
  • Comfortable updating copy, layout, and page flows within testing tools or CMS
  • Solid understanding of what impacts conversion
  • Working knowledge of analytics platforms like Google Analytics, Looker, or similar
What the job really is

As a Senior Optimization Manager at Launch Potato, you will be responsible for executing high-impact landing page and funnel tests to optimize performance across various campaigns. Your role involves hands-on building, multi-variate analysis, and ensuring flawless execution of tests while balancing internal and external KPIs. You will collaborate with cross-functional teams and document insights to drive continuous improvements in conversion rates.

Benefits
  • Base salary set according to market rates for the nearest major metro
  • Profit-sharing bonus
  • Competitive benefits
  • Future increases based on company and personal performance, not annual cost of living adjustments
Things to weigh
  • No specific salary figures provided
  • The role emphasizes execution and optimization, which may limit strategic responsibilities
  • The company operates in a fast-paced environment with constant change, which may not suit everyone
Job score3/5
Benefits2/5
Freshness5/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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