HHiring Reality
← LP Careers Page

Head of Paid Social, Insurance

LP Careers Page
Location
Anywhere (remote)
Posted
23 days ago
Department
User Acquisition
What they actually want (must-haves)
  • Paid social bought at scale in performance marketing, affiliate, or leadgen
  • Deep hands-on Meta expertise: campaign structure, bid and budget strategy, audience and placement testing
  • Real TikTok scale management experience
  • Direct accountability for CPA, ROAS, or contribution margin on monthly spend of $250,000 or more
  • Experience in a compliance-heavy vertical such as insurance, lending, credit, or health
  • Fluency with tracking and attribution: pixel and server-side event setup, postbacks, conversion QA
Nice to have
  • Experience in auto insurance or another regulated leadgen domain
  • Experience with advertorial or direct-response landing page funnels and conversion rate testing
  • Working knowledge of AI creative generation tooling
  • Familiarity with Looker
What the job really is

The Head of Paid Social for Insurance at Launch Potato is responsible for managing and scaling the auto insurance paid social channel across Meta and TikTok. This hands-on role involves daily engagement with Ads Manager, overseeing budget and bid strategies, creative testing, and performance metrics, while directly addressing challenges such as creative fatigue and compliance constraints. The position emphasizes ownership of outcomes and requires a proactive approach to problem-solving and collaboration with various teams.

Things to weigh
  • No salary listed
  • Role requires daily hands-on execution rather than strategic oversight
  • The position involves navigating a rapidly changing environment with shifting policies and creative fatigue
  • Direct accountability for margin and performance, which may add pressure
Job score2.8/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

Applying to LP Careers Page?

See how your résumé matches this role — and tailor it from what actually gets interviews.