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VP, Growth Marketing

Later
Location
Boston, MA; New York, New York, United States; Remote
Posted
23 days ago
Department
Marketing
Salary
$276k-318k
What they actually want (must-haves)
  • 10+ years in growth, demand generation, or performance marketing
  • 5+ years leading and developing marketing teams
  • Experience owning a multi-million dollar budget
  • Depth in paid media, SEO and AEO, lifecycle and email, and web CRO
  • Proven track record building and scaling demand in B2B SaaS, PLG, or marketplace environments
  • Strong command of measurement: attribution modeling, experiment design, and funnel analysis
Nice to have
  • Experience marketing to or through creators, or in the social, influencer, or commerce space
  • Experience partnering closely with Sales on ABM or enterprise pipeline
What the job really is

The VP of Growth Marketing at Later will oversee the marketing to revenue generation engine, leading a team of over 12 marketers across product marketing, digital channels, and growth marketing. This role involves developing and executing growth strategies, managing the marketing budget, and ensuring alignment with sales and product teams. The position is a hybrid role, requiring in-office presence three days a week in Boston or New York, while also considering remote candidates.

Benefits
  • $276k-318k OTE with equity
  • Eligibility for various benefits plans for permanent team members
Things to weigh
  • Hybrid role with required in-office presence
  • No specific mention of work-life balance or flexibility beyond remote options
  • Salary range provided, but final offer may vary based on skills and experience
Job score3.8/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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