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← KRAFTON Americas

Principal Publishing Strategist

KRAFTON Americas
Location
El Segundo, CA
Posted
24 days ago
Department
Marketing
Salary
$137,000-$188,000
What they actually want (must-haves)
  • 12+ years of experience in game publishing, publishing strategy, or brand marketing within the games industry
  • Experience leading publishing or marketing strategy for a AAA live-service title
  • Track record of building and delivering strategic recommendations to executive leadership
  • Hands-on experience developing decision-oriented executive presentations
  • Experience operating across multiple regional markets and coordinating with a global or headquarters organization
  • Fluency working with market, revenue, and user data (MAU/DAU, revenue, acquisition metrics) to support strategic arguments
Nice to have
  • Demonstrated ability to bridge cultural, communication, and decision making differences between an Asia based headquarters and a U.S. regional organization
  • Bilingual Korean and English proficiency
  • Category depth in shooters or live-service PC and console titles
  • Experience coordinating game marketing with entertainment or transmedia initiatives (film, series, esports)
  • Experience in both regional and headquarters-level publishing roles
What the job really is

As a Principal Publishing Strategist at KRAFTON, you will lead the development of market opportunity assessments and investment proposals for the North American market, ensuring that your strategic recommendations are decision-ready for executive leadership. You will synthesize various data sources to inform publishing strategies, support go-to-market planning, and provide regional expertise across multiple game titles. This role requires collaboration with global teams and involves presenting insights at the highest levels of the company.

Things to weigh
  • This is a 6 month W2 contract, which may imply limited job security.
  • Salary range is provided, but actual pay may vary based on various factors.
  • The role requires occasional international travel, which may not be suitable for all candidates.
Job score3.8/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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