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← KRAFTON Americas

Principal Brand Strategist

KRAFTON Americas
Location
El Segundo, CA
Posted
24 days ago
Department
Marketing
Salary
$131,000-$180,000
What they actually want (must-haves)
  • 12+ years of experience in brand strategy, brand marketing, or integrated marketing, including significant games industry experience
  • Experience directing brand or publishing strategy across multiple markets for a major games portfolio
  • Hands-on experience reviewing and directing campaign creative, including paid media, with a track record of holding the quality bar
  • Experience managing agency and vendor relationships across creative and media
  • Track record of building brand strategy that connects product identity to audience and business outcomes
  • Experience presenting brand and campaign strategy to executive stakeholders
Nice to have
  • Experience spanning brand architecture, strategy and creative work
  • Experience pitching or building strategic market pitches for executive leaders
  • Experience managing multidisciplinary teams covering brand, creative, paid media, communications, and community
  • Deep familiarity with the Americas markets, including US and Canada
  • Experience with esports, creator, or community-driven marketing programs
What the job really is

As a Principal Brand Strategist at KRAFTON, you will oversee brand stewardship for paid media campaigns, providing feedback on creative assets and managing brand strategy requests from global partners. Your role involves translating product and market insights into compelling pitches for executives, defining brand positioning for new products, and ensuring creative quality across team outputs. You will collaborate closely with various teams to maintain brand consistency and contribute to audience insights for the Americas market.

Things to weigh
  • This is a 6 month W2 contract, which may limit long-term job security.
  • The expected salary range is provided, but actual pay may vary based on various factors.
  • The role requires occasional international travel, which may not suit all candidates.
Job score3.6/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency5/5

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