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Senior Manager, Cultural Relevance

Kinder's
Location
Walnut Creek, CA
Posted
1 month ago
Department
MKTG - Consumer Insights
Salary
$160,000-$195,000
What they actually want (must-haves)
  • Bachelor’s degree in Anthropology, Sociology, Psychology, Marketing, Communications, or a related discipline; equivalent relevant experience considered
  • 7–10 years of experience across cultural intelligence, consumer insights, trend sensing, brand strategy, social intelligence, innovation, or related disciplines
  • Experience in consumer products, food & beverage, retail, lifestyle, media, or consulting preferred
  • Deep cultural curiosity, strong consumer and commercial judgment, and a bias toward action
  • Experience leveraging different social listening platforms and data tools
  • Demonstrated ability to identify both fast-moving cultural opportunities and longer-term consumer shifts
What the job really is

As a Senior Manager of Cultural Relevance at Kinder's, you will lead the development of cultural relevance capabilities, ensuring the brand stays connected to consumer culture and trends. Your role involves integrating cultural insights into marketing, product development, and brand strategy, while collaborating with various teams to translate these insights into actionable strategies. You will also be responsible for building tools and frameworks to interpret cultural signals and mobilize them into marketing actions that resonate with consumers.

Benefits
  • Paid time off
  • 401k
  • Bonus / incentive eligibility
  • Equity grants
  • Competitive health benefits
  • Parental leave
Things to weigh
  • Role involves navigating ambiguity and making decisions with incomplete information
  • No remote work specified, though flexibility is mentioned
  • Salary range provided, but may vary based on factors such as education and qualifications
Job score4.2/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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