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CRM Email Specialist

Kensington
Location
Toronto, ON, Canada
Posted
20 days ago
Department
Marketing - Kensington
Salary
$75,000 to $80,000
What they actually want (must-haves)
  • 3–4+ years of hands-on experience in email marketing, CRM or lifecycle marketing
  • Experience building, QA’ing and deploying email campaigns within a CRM or email marketing platform
  • Strong understanding of email campaign QA, including links, personalization, audience logic and rendering across devices
  • Experience analyzing email performance and using campaign data to identify opportunities for improvement
  • Strong project management and organizational skills
  • Clear, proactive communication skills and the ability to collaborate effectively across teams
Nice to have
  • Hands-on experience with HubSpot
  • Experience with platforms such as Salesforce Marketing Cloud, Adobe, Braze, Mailchimp or similar tools
  • Experience supporting automated workflows, triggered communications and lifecycle campaigns
  • Familiarity with audience segmentation and personalization; experience building segments
  • Basic comfort troubleshooting email templates and HTML
What the job really is

As a CRM Email Specialist at Kensington, you will be responsible for executing and optimizing lifecycle marketing campaigns across various brands. Your day-to-day tasks will include building, QA’ing, and deploying email campaigns using HubSpot, managing audience segments, and analyzing campaign performance to improve future communications. You will also collaborate with multiple teams to ensure effective campaign execution and contribute to the evolution of the marketing program.

Benefits
  • Competitive compensation package with a strong pay for performance rewards approach
  • Opportunity to participate in incentive programs and compensation tied to business and individual performance
  • Expected compensation range for this position's base salary is: $75,000 to $80,000
Things to weigh
  • No mention of remote work flexibility, though the role is hybrid
  • High volume of campaigns may require strong time management skills
  • Role involves significant hands-on work, which may not suit those looking for strategic positions
Job score3.8/5
Benefits2/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency5/5

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