HHiring Reality
← Kaizen Gaming

CRM Manager (Betano)

Kaizen Gaming
Location
Prague, Czech Republic
Posted
25 days ago
Department
Commercial Czech Republic
What they actually want (must-haves)
  • Min. 4 years of CRM, lifecycle management or marketing experience, preferably in a technology company
  • Proven track record of developing and implementing a campaign strategy based on customer needs
  • Well-versed in extracting customer insight from data
  • Great organization, planning and prioritization skills with strong attention to detail
  • Solid experience in implementing, driving and managing complex multi-channel campaigns
  • Professional experience in operating CRM tools (Adobe Campaign or Salesforce CRM)
Nice to have
  • Experience with Optimove tool
What the job really is

As a CRM Manager at Kaizen Gaming, you will plan and coordinate the execution of the CRM strategy for Sportsbook and Casino products, focusing on increasing player engagement and retention. Your responsibilities include developing data-driven campaigns, managing multi-channel communications, analyzing performance metrics, and collaborating with the HQ team to optimize customer journeys. You will also report on campaign success and stay informed about market trends and competitor activities.

Benefits
  • Competitive salary package and bonus scheme
  • Private health insurance
  • Developmental 360° feedback framework
  • Unlimited access to Udemy & continuous training for all your learning and development needs
Things to weigh
  • No specific salary listed
  • Role involves significant collaboration with HQ, which may require flexibility in approach
  • Focus on data-driven strategies may require strong analytical skills
Job score3/5
Benefits2/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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