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← Instawork

Growth Marketing Manager, Discoverability

Instawork
Location
San Francisco, California, United States
Posted
24 days ago
Department
Marketing
Salary
$110,000 - $140,000
What they actually want (must-haves)
  • 1+ years of hands-on GEO experience across leading conversational assistants
  • Strong SEO fundamentals
  • Deep technical SEO fluency including structured data, schema, rendering, indexation, and crawl analysis
  • Comfort in code to implement fixes
  • Fluency with Google Search Console, GA4, Screaming Frog, Ahrefs or Semrush
  • Experience with at least one AI-visibility platform
What the job really is

As a Growth Marketing Manager at Instawork, you will be responsible for enhancing the discoverability of the company's services across various platforms, including search engines and AI assistants. Your role involves leading the organic acquisition strategy, managing technical SEO for the Webflow site, and directing a content strategy that aligns with user intent. You will work closely with engineering to ensure the technical health of the domain and be accountable for achieving visibility goals in AI-driven environments.

Benefits
  • Base salary range of $110,000 - $140,000
  • Eligible for equity in the form of stock options
  • Variety of medical, dental, and vision plans with coverage beginning on the date of hire
  • Flexible paid time off
  • At least 8 paid company holidays annually
  • Phone stipend
Things to weigh
  • The role involves a significant amount of technical SEO work, which may not appeal to all marketing professionals.
  • The salary range is provided, but final offers may vary based on various factors, which could lead to uncertainty in compensation.
  • The position requires a hands-on approach with coding and technical skills, which may not align with traditional marketing roles.
Job score4.6/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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