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Growth Media Marketing Manager, Paid Search

Instacart
Location
Canada - Remote (ON, AB, BC, or NS Only)
Posted
17 days ago
Department
Marketing
What they actually want (must-haves)
  • 3+ years of hands-on experience managing paid search campaigns directly within Google Ads and Microsoft Ads platforms
  • Experience managing large paid search budgets, with exposure to programs involving $5M+ in monthly spend preferred
  • Strong analytical skills with demonstrated experience optimizing toward performance metrics such as CPA, ROAS, ROI, LTV, and CAC
  • Proficiency in Excel or Google Sheets for performance analysis, budget tracking, and reporting
  • Proven ability to follow detailed operational processes and SOPs with consistency, accuracy, and a high attention to detail across complex, multi-account campaign structures
  • Strong written and verbal communication skills, with experience presenting performance insights and updates to internal stakeholders
Nice to have
  • Experience working within a structured, process-driven in-house marketing team or agency environment managing enterprise-scale SEM programs
  • Familiarity with marketing measurement, attribution methodologies, and incrementality testing frameworks
  • Experience supporting or collaborating on A/B experiments alongside analytics or data science teams
What the job really is

The Growth Media Marketing Manager for Paid Search at Instacart will manage and optimize paid search campaigns on Google Ads and Microsoft Ads, focusing on driving new customer acquisition. The role involves handling multi-million dollar budgets, ensuring campaign performance through detailed analysis, and collaborating with internal teams to maintain campaign efficiency and effectiveness.

Benefits
  • Highly market-competitive compensation and benefits
  • Eligible for a new hire equity grant as well as annual refresh grants
Things to weigh
  • Remote role with specific location restrictions (Ontario, Alberta, British Columbia, Nova Scotia)
  • No detailed information on additional benefits or company culture beyond flexibility and compensation
  • Base pay range provided for Canadian candidates, but varies based on experience and skills
Job score2.8/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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