HHiring Reality
← HubSpot

Senior Marketer, Paid Ads

HubSpot
Location
Remote - USA
Posted
19 days ago
Department
Marketing
What they actually want (must-haves)
  • 5+ years of hands-on paid media experience personally planning, launching, optimizing, and measuring campaigns
  • Direct experience buying and optimizing campaigns across Facebook, Google, and LinkedIn
  • Experience supporting an owned media property, publisher, subscription product, or content brand
  • Experience owning meaningful paid media budgets, including pacing, optimization, and reallocation decisions while campaigns are live
  • Ability to connect paid media performance to downstream outcomes such as subscriber quality, qualified pipeline, revenue, and ARR
  • Experience analyzing attribution and performance when data is incomplete, diagnosing tracking issues, and improving measurement processes
Nice to have
  • Experience with HubSpot, Looker, or comparable analytics platforms
  • Experience with newsletter or creator acquisition using platforms such as SparkLoop, Beehiiv, Kit, or similar tools
  • Background in paid media for media networks, media agencies, publishers, or subscription products
  • Experience with full-funnel incrementality testing, geo holdouts, or platform lift studies
What the job really is

As a Senior Marketer for Paid Ads at HubSpot, you will be responsible for developing and executing paid media strategies that drive subscriber and revenue growth across various channels. Your role involves planning, optimizing, and measuring campaigns, while collaborating with cross-functional teams to leverage insights for business outcomes. You will also manage budgets, conduct experiments, and provide performance reporting to stakeholders.

Benefits
  • Annual Cash Compensation Range: $94,800 — $142,200 USD
  • Participation in HubSpot’s equity plan to receive restricted stock units (RSUs)
  • Potential eligibility for overtime pay
  • Flexible work environment with remote options
  • Support for candidates needing accommodations during the hiring process
Things to weigh
  • No specific mention of the tools or platforms used for campaign management beyond Facebook, Google, and LinkedIn
  • Vague details on the exact nature of collaboration with other teams
  • The role may involve a significant amount of data analysis and optimization, which may require advanced skills in analytics
Job score3/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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