HHiring Reality
← Planful

Senior Content Marketing Manager

Planful
Location
Remote, North America
Posted
18 days ago
Department
Marketing
Salary
$105,000 - $120,000
What they actually want (must-haves)
  • 6+ years in B2B content marketing
  • Strong writing and editing skills
  • Working knowledge of SEO/GEO/AIO best practices
  • Experience managing content through a full lifecycle
  • Familiarity with AI tools (e.g., Claude, ChatGPT)
  • Excellent cross-functional collaboration skills
What the job really is

The Senior Content Marketing Manager at Planful will be responsible for developing and managing the content strategy across various formats, ensuring alignment with the company's messaging framework. This role involves creating full-funnel content, collaborating with multiple teams, and overseeing editorial governance to maintain brand standards and optimize content performance.

Benefits
  • 2 Volunteer days
  • Birthday PTO
  • Quarterly company Wellness Days
  • 3 months supply of diapers and meal deliveries for the first month of Maternity/Paternity leave
  • Annual Planful Palooza
  • Team-specific offsites
Things to weigh
  • Salary band provided is $105,000 - $120,000 USD, which may vary based on location and experience.
  • Role requires ownership of multiple content channels, which may be demanding.
  • Focus on both strategy and execution may require strong multitasking abilities.
Job score4.6/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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