Email Campaign Specialist

HG Insights

Location

Pune, Maharashtra, India

Posted

15 days ago

Department

Engineering

What they actually want (must-haves)

2-4 years of experience in email marketing or a related digital marketing role
Bachelor's degree in Marketing, Communications, or a related field
Proficient in marketing automation platforms (e.g., Ortto, Marketo, Salesforce)
Strong writing, editing, and content strategy skills
Data-driven with the ability to analyze and optimize campaign performance
Highly organized and able to manage multiple projects with cross-functional teams

Nice to have

Familiarity with Customer Relationship Management systems (CRMs)
Basic HTML, CSS, and/or Liquid
Experience mapping buyer journeys and developing persona-based campaigns
Experience in B2B SaaS or enterprise technology, especially experience with reviews or other forms of UGC

What the job really is

As an Email Campaign Specialist at HG Insights, you will execute and optimize email marketing campaigns aimed at encouraging product review submissions and enhancing community engagement. Your role involves analyzing campaign results, collaborating with various teams to create compelling content, and utilizing data to inform future strategies while ensuring compliance with email regulations.

Benefits

Comprehensive healthcare coverage for employees and their families
Monthly wellness reimbursement
Access to professional mental health coaching
401(k) with up to 5% company matching for US employees
Pension scheme for UK employees
Stock options for all employees

Things to weigh

No salary listed
Focus on email marketing may limit exposure to other marketing channels
Experience in B2B SaaS or enterprise technology is preferred but not mandatory

Job score3.4/5

Benefits5/5

Freshness4/5

Career value4/5

Role clarity4/5

Pay transparency0/5

Applying to HG Insights?

See how your résumé matches this role — and tailor it from what actually gets interviews.

Calculate resume score Generate resume to apply

Job Link →