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← HeyGen

Head of Enterprise Marketing

HeyGen
Location
San Francisco / Los Angeles
Posted
18 days ago
Department
Marketing
Salary
$200,000 – $250,000
What they actually want (must-haves)
  • 8–12+ years of B2B marketing experience
  • Experience marketing to large enterprise customers
  • Several years operating at a senior leadership level
  • Strong track record building and executing account-based marketing programs
  • Experience with high-ACV, complex enterprise sales motions
  • Deep understanding of modern ABM tactics
Nice to have
  • Experience with broader B2B demand generation
  • Experience at a fast-growing PLG company
What the job really is

The Head of Enterprise Marketing at HeyGen will lead the development and execution of marketing strategies aimed at securing relationships with large enterprise clients. This role involves close collaboration with the sales team to create targeted account-based marketing programs, build a strategic account marketing engine, and leverage existing product adoption to enhance enterprise relationships. The position requires a hands-on approach to both strategy and execution, with opportunities to scale the marketing function as the business grows.

Benefits
  • Salary range of $200,000 – $250,000
  • Equity
  • Comprehensive benefits including a 401k plan
  • Health benefits
  • Generous PTO
  • Parental leave program
Things to weigh
  • Role involves building a function from the ground up, which may require significant effort and adaptability
  • Focus on strategic enterprise accounts may limit exposure to other marketing areas initially
  • AI-native mindset is emphasized, which may require ongoing learning and adaptation to new tools
Job score4.4/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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