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Paid Search Lead (Experimentation & Measurement)

HelloFresh
Location
Berlin, Berlin, Germany
Posted
13 days ago
Department
Marketing
What they actually want (must-haves)
  • Excellent degree in Marketing, Business, Analytics, or a related field
  • 7+ years of hands-on experience in Paid Search, either from an agency or client-side role
  • Proven track record of owning or leading a structured experimentation programme
  • Strong analytical skills, translating complex data into actionable insights and scalable improvements
  • Experience partnering with Product or AdTech teams on measurement, infrastructure, or tooling initiatives
  • Proven ability to lead high-impact initiatives and drive measurable results across large-scale, international accounts
What the job really is

The Paid Search Lead will be responsible for developing and executing the global testing and measurement strategy for Paid Search advertising. This role involves collaborating with cross-functional teams to optimize performance marketing through data-driven decision-making, managing experimentation frameworks, and driving automation and infrastructure improvements. The individual will also serve as a subject matter expert on Paid Search, guiding strategic initiatives and ensuring alignment with overall business objectives.

Benefits
  • Competitive compensation package
  • HelloFresh-subsidized Pension Scheme
  • Berlin relocation support
  • Hybrid working model
  • Exclusive discounts on weekly HelloFresh box and office meals
  • Annual learning & development budget
Things to weigh
  • No salary listed
  • Role requires a high degree of autonomy in a global, matrixed organization
  • Focus on automation and AI may indicate a fast-paced and evolving environment
Job score3.8/5
Benefits5/5
Freshness4/5
Career value5/5
Role clarity5/5
Pay transparency0/5

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