HHiring Reality
← HALA

Digital Marketing Manager

HALA
Location
Riyadh, Riyadh, Saudi Arabia
Posted
11 days ago
Department
Marketing - HALA Payments
What they actually want (must-haves)
  • Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field
  • 5–6 years of experience in digital marketing, performance marketing, paid media, or a related area
  • Strong hands-on knowledge of Google Ads, Meta Ads, SEM, paid social, retargeting, and digital analytics
  • Strong understanding of digital acquisition funnels, CAC, conversion optimization, attribution, A/B testing, and ROI measurement
  • Experience with web analytics and campaign measurement tools
  • Strong analytical and data-driven decision-making capabilities
Nice to have
  • Experience in fintech, payments, financial services, e-commerce, or technology
What the job really is

The Digital Marketing Manager at HALA will lead digital marketing and performance acquisition efforts to drive growth for payment products and services. Daily responsibilities include developing strategies for digital channels, managing budgets, optimizing campaigns, and collaborating with various teams to enhance performance and compliance. The role also involves overseeing the digital marketing team and ensuring alignment with brand standards and regulatory requirements.

Benefits
  • Inclusive and diverse culture that encourages innovation and flexibility in remote, in-office, and hybrid work setups
  • Highly competitive compensation packages, including the potential for shares
  • Prioritization of personal development with regular training and an annual learning stipend
  • Opportunities for autonomy, mentoring, and challenging goals
  • Experience in a talented team of over 30 nationalities working in 7 countries
Things to weigh
  • No specific salary listed
  • Role involves managing a team and external agencies, which may require strong leadership skills
  • Experience in fintech or related fields is preferred but not mandatory
Job score3.2/5
Benefits3/5
Freshness5/5
Career value4/5
Role clarity4/5
Pay transparency0/5

Applying to HALA?

See how your résumé matches this role — and tailor it from what actually gets interviews.