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← Gusto, Inc.

Product Marketing Leader - Innovation & Experimentation

Gusto, Inc.
Location
Burlingame, CA - Hybrid; Denver, CO - Hybrid; New York, New York, United States; San Francisco, CA - Hybrid; Scottsdale, Arizona, United States
Posted
27 days ago
Department
Marketing
Salary
$190,000 - $235,000
What they actually want (must-haves)
  • Track record of shaping GTM strategy in ambiguous environments
  • Ability to move between strategic planning and hands-on execution
  • Excellent cross-functional collaboration and communication skills
  • Deep experience with customer segmentation, positioning, pricing, and GTM planning
  • Highly AI fluent; able to build AI systems and unlock new ways of working through AI
Nice to have
  • Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business
What the job really is

The Product Marketing Leader for Innovation & Experimentation at Gusto will be responsible for developing and executing go-to-market strategies for new products and offers. This role involves synthesizing market insights, collaborating across teams, and driving measurable results in a fast-paced, ambiguous environment. The candidate will also focus on performance optimization and creating new processes to enhance product adoption and growth.

Benefits
  • Competitive base pay
  • Benefits
  • Equity (RSUs)
Things to weigh
  • Hybrid work model with expected in-office days
  • Compensation varies by location and experience
  • Role involves building new processes and systems, which may be challenging
Job score3.8/5
Benefits2/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency5/5

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