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← Guild

Senior Director, Product Marketing

Guild
Location
Denver, CO, United States
Posted
20 days ago
Department
Marketing
Salary
$220,000 - $283,500
What they actually want (must-haves)
  • 12+ years of B2B marketing leadership experience
  • 7+ years specifically in product marketing in a B2B enterprise and/or marketplace environment
  • Excellent positioning and messaging judgment
  • Experience building or leading product marketing at a fast-scaling B2B SaaS or enterprise services company
  • Experience managing or mentoring product marketers
  • Proven ability to build product launch and release systems
Nice to have
  • HR or education-specific experience
  • Experience marketing to or working with large-employer verticals such as healthcare, retail, financial services, or manufacturing
What the job really is

The Senior Director of Product Marketing at Guild will lead the development and execution of product positioning, messaging, and go-to-market strategies for a multi-product portfolio. This role involves translating complex product offerings into clear narratives for various stakeholders, including sales and marketing teams, while ensuring alignment with the company's strategic goals. The position also includes building and mentoring a product marketing team, driving product launch readiness, and enhancing customer understanding and adoption of Guild's offerings.

Benefits
  • Access to low-cost, high-quality health care options
  • Access to a 401k
  • Vacation policy to rest and recharge
  • 8 days of fully-paid sick leave
  • 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents
  • 2-week ramp-up period for returning from a leave of 6 weeks or more
Things to weigh
  • No specific salary range mentioned beyond the competitive total compensation package
  • Role requires a hands-on approach, which may not suit those preferring a purely strategic position
  • The position emphasizes building systems rather than one-off projects, which may require a different mindset
Job score4.8/5
Benefits5/5
Freshness4/5
Career value5/5
Role clarity5/5
Pay transparency5/5

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