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← Grüns

Senior Manager, Retention and Lifecycle

Grüns
Location
Remote
Posted
2 months ago
Department
Ecommerce
Salary
$130,000-$160,000
What they actually want (must-haves)
  • 5-8+ years in-house owning lifecycle, retention, or CRM at a consumer subscription brand
  • Experience with automated flows and one-off campaigns across email and SMS, end to end
  • Experience running a structured testing roadmap with real holdouts and reporting actual incremental impact
  • Hands-on experience implementing personalization or data enrichment tools
  • Use of AI as a core part of building, testing, sending, and reporting
Nice to have
  • Experience working in a company with both a subscription and retail presence
What the job really is

The Senior Manager, Retention and Lifecycle at Grüns will oversee the customer relationship strategy for their subscription business, focusing on optimizing lifecycle communications through AI-driven testing and automation. This role involves managing a remote CRM operations team, developing audience segmentation, and collaborating with other departments to enhance email and SMS engagement. The position is hands-on, requiring direct involvement in execution and strategy development.

Benefits
  • Base salary range of $130,000-$160,000 plus bonus depending on experience
  • Comprehensive benefits package designed to support well-being and growth
  • Generous PTO
  • Free Grüns products
Things to weigh
  • Remote work environment with biannual off-sites
  • High expectations for ownership and impact
  • Role involves significant hands-on execution rather than strategic oversight
Job score3.4/5
Benefits2/5
Freshness1/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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