HHiring Reality
← Gram Games

Associate Director UA

Gram Games
Location
London, UK
Posted
1 month ago
Department
Gram Games
What they actually want (must-haves)
  • 6–10+ years of performance marketing experience in mobile free-to-play, ideally in gaming
  • Proven track record of scaling multi-million €/$ UA budgets profitably
  • Strong fluency in mobile attribution, LTV modeling, and ROAS optimization
  • Experience leading and developing high-performing teams
  • Strong analytical thinking and decision-making using data and experimentation
  • Ability to influence stakeholders and drive alignment across multiple functions
Nice to have
  • Familiarity with Match-3/puzzle models and Merge Games or builder games
What the job really is

The Associate Director of User Acquisition (UA) at Gram Games will lead the UA strategy and execution for their gaming titles, particularly focusing on profitable growth for Merge Dragons!. This role involves managing growth planning, performance optimization, and team mentorship while collaborating with various departments to enhance funnel performance and drive sustainable growth.

Benefits
  • Highly competitive salary
  • Private medical care
  • Company bonus scheme
  • Relocation assistance for those moving to the UK
  • Awesome onsite chef serving breakfast, lunch, and lots of treats (naughty and nice)
  • Life insurance and a favorable pension scheme
Things to weigh
  • No salary listed
  • The role requires strong leadership and collaboration across multiple teams, which may involve navigating complex dynamics
  • The position emphasizes a results-driven approach, which may lead to high expectations and pressure to meet performance targets
Job score3.6/5
Benefits4/5
Freshness4/5
Career value5/5
Role clarity5/5
Pay transparency0/5

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