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Brand Strategy Lead

GetYourGuide
Location
Berlin
Posted
26 days ago
Department
Marketing
What they actually want (must-haves)
  • 8 years+ Brand strategy experience
  • Strong communication and stakeholder skills
  • Sharp analytical instincts
  • Creativity and cultural fluency
  • Program management experience across various functional teams
  • Excellent written and spoken communication in English
Nice to have
  • Agency experience
  • Experience working with data analytics and insight to direct research
  • Senior IC track record
What the job really is

The Brand Strategy Lead at GetYourGuide will be responsible for owning the brand framework, ensuring consistency and distinctiveness in the brand narrative and positioning. This role involves analyzing market trends, collaborating with various teams to implement brand strategies, and measuring brand health and equity. The position is an individual contributor role focused on strategic brand development rather than team leadership.

Benefits
  • Annual personal growth budget and mentorship programs
  • Work from anywhere in the world for 30 days per year
  • Hybrid working approach with three days in office and two days optional at home
  • Opportunities for team collaboration and social events
  • Monthly transportation and fitness budget
  • Discounts on GetYourGuide activities
Things to weigh
  • No salary listed
  • Role does not involve leading a team, which may limit managerial experience
  • Focus on individual contribution may not suit candidates looking for leadership roles
Job score3.2/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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