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Growth Marketing Lead, Form Now

Formlabs
Location
Billerica, Massachusetts
Posted
16 days ago
Department
Global Marketing
What they actually want (must-haves)
  • 2-10 years of B2B marketing or growth experience
  • Strong analytical skills to build tracking systems and read campaign data
  • Experience running or setting up events independently
  • Ability to work in a scrappy startup environment with undefined problems
  • Fluency in using AI tools in daily work
Nice to have
  • B2B experience specifically
  • Experience with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
  • Comfortable with copywriting and customer marketing
  • Experience building your own tools for marketing purposes
What the job really is

As the Growth Marketing Lead for Form Now, you will take full ownership of the marketing function, focusing on customer acquisition and campaign management. Your role involves using analytics to identify growth opportunities, executing various marketing campaigns, planning events, and connecting product messaging with customer needs. You will work in a fast-paced startup environment, iterating quickly and using AI tools to enhance your marketing efforts.

Benefits
  • Robust equity program to build future wealth through RSUs
  • Comprehensive healthcare coverage (Medical, Dental, Vision)
  • 401K matching and access to financial advisors
  • Generous paid Parental Leave (up to 16 weeks)
  • Tenure-based paid Sabbatical Leave (up to 6 weeks)
  • Flexible Out of Office Plan – Take time when you need it
Things to weigh
  • No specific salary listed, but a range is provided ($85,000 – $145,000)
  • Role requires a broad skill set rather than deep expertise in one area
  • Startup environment may involve undefined problems and a fast pace
Job score3.4/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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