HHiring Reality
← Fora

Senior Lifecycle Marketer

Fora
Location
New York City
Posted
24 days ago
Department
Growth & Marketing
Salary
$160K–$220K
What they actually want (must-haves)
  • 6 or more years of experience in CRM, lifecycle, marketplace growth marketing, or a related discipline
  • Proven ability to translate broad business goals into clear strategies and execution plans
  • Deep hands-on experience with a marketing automation or CRM platform such as HubSpot, Braze, Iterable, Salesforce Marketing Cloud, or a comparable platform
  • Strong analytical skills with experience in developing testing plans and interpreting performance data
  • Demonstrated ability to operate independently and prioritize effectively
  • Experience partnering across functions such as Sales, Product, Analytics, and customer experience teams
Nice to have
  • Experience in travel, hospitality, or a supply side marketplace
  • Experience mentoring marketers or directing the work of specialist partners
  • Experience using SQL or working with analytics and dashboarding platforms such as Looker or Amplitude
What the job really is

As a Senior Lifecycle Marketer at Fora, you will be responsible for developing and managing lifecycle marketing programs aimed at enhancing advisor engagement and retention. This role involves translating business goals into actionable strategies, designing onboarding journeys, and collaborating with various teams to optimize advisor experiences. You will also analyze performance metrics and lead testing initiatives to refine marketing approaches.

Benefits
  • Compensation range of $160K–$220K + equity
  • Unlimited vacation
  • Health Insurance (including an option completely covered by Fora HQ)
  • Dental & Vision Insurance
  • Wellhub Memberships
  • 401k plan with company match
Things to weigh
  • No specific salary listed beyond the range
  • Role requires significant autonomy and independent decision-making
  • Experience with AI tools is emphasized, suggesting a modern approach to marketing
Job score4.6/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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