HHiring Reality
← Fora

Head of Performance Creative Strategy

Fora
Location
New York City
Posted
26 days ago
Department
Growth & Marketing
Salary
$175K–$205K
What they actually want (must-haves)
  • At least 3 years owning creative strategy for performance and direct-response marketing
  • A track record of running structured creative testing programs
  • Comfort translating ambiguous performance data into concrete creative direction and briefs
  • Genuine, hands-on fluency with AI creative tools
  • Experience making ads for elevated brands
  • Strong collaborator instincts
Nice to have
  • Prior experience in subscription or marketplace growth marketing
  • A mix of agency and in-house experience
  • A genuine interest in travel
  • Experience building a creator or UGC program
  • Experience standing up a creative strategy function where none existed before
What the job really is

The Head of Performance Creative Strategy at Fora will lead the creative strategy for advisor acquisition, focusing on developing effective concepts and formats that drive sign-ups. This role involves diagnosing creative performance, generating testable ideas, and collaborating with various teams to produce impactful marketing assets. The successful candidate will build the creative strategy function from the ground up, utilizing AI tools to enhance productivity and performance analysis.

Benefits
  • Compensation range of $175K–$205K + performance bonus + equity
  • Unlimited vacation
  • Health Insurance (including an option completely covered by Fora HQ)
  • Dental & Vision Insurance
  • Wellhub Memberships
  • 401k plan with company match
Things to weigh
  • No established creative strategy function currently exists, which presents both an opportunity and a challenge
  • The role is hands-on and requires doing the work yourself until a team is built
  • The position requires a strong focus on performance over aesthetics in creative work
Job score4.6/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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