HHiring Reality
← Flo Health

Creative Director

Flo Health
Location
London
Posted
27 days ago
Department
Marketing
What they actually want (must-haves)
  • Experience leading creative in customer-facing tech with a focus on performance marketing
  • Ability to demonstrate the value of creative work through evidence
  • Credibility in brand strategy and positioning
  • Practical experience with AI in creative production
  • Strong team-building and coaching skills
What the job really is

As a Creative Director at Flo, you will lead a 20-person creative team, overseeing the end-to-end creative strategy that drives brand initiatives and performance marketing. Your role involves unlocking new audiences, enhancing production efficiency, and integrating AI into creative processes while ensuring that all creative work aligns with business metrics. You will also be responsible for presenting creative strategies to the executive team and measuring the impact of your initiatives on growth outcomes.

Benefits
  • Competitive salary and annual reviews
  • Opportunity to participate in Flo’s performance incentive scheme
  • Paid holiday, sick leave, and female health leave
  • Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
  • Accelerated professional growth through world-changing work and learning support
  • In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
Things to weigh
  • No specific salary listed
  • Focus on performance marketing may imply high pressure for measurable results
  • The role requires a strong understanding of AI tools and their application in creative work
  • Emphasis on fast-paced work environment may not suit everyone
Job score3.6/5
Benefits4/5
Freshness4/5
Career value5/5
Role clarity5/5
Pay transparency0/5

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