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← Flo Health

Senior User Acquisition Manager (Web)

Flo Health
Location
Vilnius
Posted
1 month ago
Department
Marketing
What they actually want (must-haves)
  • 5+ years of performance marketing experience in user acquisition, ideally in high-growth environments
  • Expert-level experience managing campaigns across Meta Ads at scale, with hands-on experience in TikTok Ads and/or Snapchat Ads
  • Proven track record managing significant monthly budgets and optimizing for ROAS, CPA, and LTV
  • Solid understanding of web attribution principles and experience with tracking/analytics platforms
  • Proficiency in BI tools (Looker, Tableau, PowerBI, or similar); comfortable pulling and analyzing data via SQL and/or advanced Excel or Google Sheets
  • Practical experience using AI tools to automate or accelerate marketing workflows
Nice to have
  • Experience in healthtech, wellness, or other strictly regulated verticals is a strong advantage
What the job really is

The Senior User Acquisition Manager will plan, execute, and scale web user acquisition campaigns primarily on Meta platforms. This role involves owning strategy and KPIs, optimizing account structures, leading creative testing, and driving growth through performance-focused strategies. The manager will collaborate with various teams, analyze performance data, and stay updated on industry trends to enhance user acquisition efforts.

Benefits
  • Competitive salary and annual reviews
  • Opportunity to participate in Flo’s performance incentive scheme
  • Paid holiday, sick leave, and female health leave
  • Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
  • Accelerated professional growth through world-changing work and learning support
  • In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
Things to weigh
  • No specific mention of remote work flexibility beyond hybrid model
  • Salary range provided but may vary based on skills and experience
  • Focus on performance marketing in a highly competitive and regulated industry
  • Expectations for autonomy and ownership may require a proactive mindset
Job score2.8/5
Benefits4/5
Freshness1/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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