HHiring Reality
← Fleetio

Director, Product Marketing, GTM Strategy

Fleetio
Location
Remote - USA
Posted
2 months ago
Department
Marketing
What they actually want (must-haves)
  • 10+ years of experience in Product Marketing, Go-to-Market Strategy, Commercialization, or Revenue Marketing within B2B SaaS
  • Experience building commercialization, product marketing, or GTM programs from the ground up
  • Strong expertise in positioning, messaging, value frameworks, and sales enablement
  • Experience partnering directly with executive leadership, Product, Sales, Enablement, and Marketing
  • Proven ability to translate product innovation into commercial success
  • Experience creating repeatable GTM operating models and launch processes
What the job really is

As the Director of Product Marketing, GTM Strategy at Fleetio, you will lead the development of commercialization strategies and frameworks to effectively bring new products to market. This role involves collaborating with various teams, including Product, Sales, and Marketing, to create messaging and sales enablement tools that drive customer adoption and revenue growth. You will also build and manage a new team focused on these initiatives, establishing processes and best practices for ongoing product launches and market engagement.

Benefits
  • Multiple health/dental coverage options (100% coverage for employee, 50% for family)
  • Vision insurance
  • Incentive stock options
  • 401(k) match of 4%
  • PTO - 4 weeks (increases at year two!)
  • 12 company holidays + 2 floating holidays
Things to weigh
  • The role involves building a function from the ground up, which may require significant initial effort and uncertainty.
  • No specific mention of existing team structure or resources, indicating that the candidate may need to establish many processes independently.
Job score3.2/5
Benefits5/5
Freshness1/5
Career value5/5
Role clarity5/5
Pay transparency0/5

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