HHiring Reality
← Fleetio

Senior Director, Brand Marketing

Fleetio
Location
Remote - USA
Posted
1 month ago
Department
Marketing
What they actually want (must-haves)
  • 10+ years in brand leadership
  • 4+ years leading and developing teams
  • Experience taking a B2B brand through a narrative or identity evolution and shipping it into market
  • Strong editorial and visual taste
  • Ability to measure and defend brand metrics
  • Experience managing agencies effectively
Nice to have
  • Sponsorship, partnership, or experiential activation experience in sports or large-scale events
  • Experience building or running an in-house creative studio
  • Challenger-brand or category-creation experience
  • Fluency in content strategy changes under AI-driven search
What the job really is

As the Senior Director of Brand Marketing at Fleetio, you will be responsible for shaping and executing the brand's visual identity, editorial voice, and overall creative direction. This role involves leading a team and collaborating with agency partners to enhance brand recognition and storytelling across various channels, including social media, content creation, and public relations. You will also oversee the brand's partnership with 23XI Racing, ensuring it translates into meaningful content and engagement.

Benefits
  • Multiple health/dental coverage options (100% coverage for employee, 50% for family)
  • Vision insurance
  • Incentive stock options
  • 401(k) match of 4%
  • PTO - 4 weeks (increases at year two!)
  • 12 company holidays + 2 floating holidays
Things to weigh
  • No salary listed
  • Role emphasizes building and defining a brand rather than maintaining it
  • Focus on measurable outcomes may add pressure
  • Experience in real-world industries required, which may limit some candidates
Job score3.8/5
Benefits5/5
Freshness4/5
Career value5/5
Role clarity5/5
Pay transparency0/5

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