HHiring Reality
← Fireblocks

VP Product Marketing

Fireblocks
Location
Tel Aviv-Yafo, Tel Aviv District, Israel
Posted
16 days ago
Department
Marketing
What they actually want (must-haves)
  • 15+ years in B2B SaaS product marketing, ideally in FinServ, Payments, FinTech, or Cybersecurity
  • 5+ years of team management experience
  • Strong storytelling skills
  • Experience with segmentation, buyer personas, and positioning
  • Experience designing AI-based systems for product marketing
  • Excellent communication skills
What the job really is

As the VP of Product Marketing at Fireblocks, you will lead a team focused on developing and executing go-to-market strategies that drive product adoption and market positioning. Your role involves engaging with customers and partners to gather insights, collaborating with product management on roadmap strategies, and reshaping product marketing through AI-driven systems. You will also set team objectives and foster growth within your team while navigating a fast-paced and ambiguous environment.

Things to weigh
  • No salary or specific benefits listed
  • Role requires a strong understanding of digital assets and emerging financial technologies
  • High level of autonomy may not suit everyone
Job score2.6/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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